Santander Banking App Concept
Redesign focused on clarity, quick tasks, and a calmer visual language.
Hi, I'm Cata Parra
I design intuitive experiences
and bold visual identities
UX/UI · Branding · Product Design
Skills & Expertise
A blend of UX thinking, visual storytelling, and front-end awareness to ship real products and brands.
Hard Skills
Soft Skills
Strategic & Critical Thinking
Problem Solving
Collaboration & Facilitation
Storytelling & Visual Narrative
Multicultural & Remote Work
Adaptability & Ownership
Featured Work
A selection of product, branding, and communication projects I’ve worked on for startups, SaaS and restaurants.
Performance Evaluation Module – Rankmi
Designing a flexible, scalable assessment experience for diverse organizational cultures.
Heaven Restaurant Market Branding
Menus, signage, social content and brand assets to support growth in Calgary.
Exousia Clean Website
Clean, trustworthy design with clear CTAs to book residential and commercial services.
Poliglota – EdTech Platform
Project Manager · Product & UX Collaboration · 2021
Urofusion - Branding
Branding for a Medical Center
Motion Graphics — Rankmi
Animated explainers and product motion for an HR SaaS platform.
Lab4U: Brand, Illustration & Print
Illustrated campaigns, branding and printed material for a science EdTech.
Illustration
Character and web illustration for Lab4U, Rankmi and personal work.
The Challenge
The Process
The Result
About Me
I'm a UX/UI & Brand Designer from Santiago de Chile, currently based in Calgary, Canada. I’ve spent the last years designing digital products, visual identities, and content for startups, SaaS companies, and small businesses.
My experience spans web and mobile apps, design systems, marketing websites, editorial design, illustrations, and social media. I love connecting business goals with user needs to create experiences that feel clear, human, and visually memorable.
I thrive in collaborative teams, mixing strategy, data, and a lot of curiosity. I enjoy owning projects end-to-end: from research, IA and flows, to UI, prototypes, and production-ready assets.