Catalina Parra – UX/UI & Brand Designer

Skills & Expertise

A blend of UX thinking, visual storytelling, and front-end awareness to ship real products and brands.

Hard Skills

UI/UX Design

Design Systems

Product Design (Web & Mobile)

User Flows & Prototyping

Branding & Visual Identity

Marketing & Landing Pages

Social Media & Content

Illustration & Motion Graphics

Figma · Adobe CC

Design for SaaS & B2B

HTML/CSS/JS Awareness

WordPress & No-Code

Soft Skills

💡

Strategic & Critical Thinking

🧩

Problem Solving

🤝

Collaboration & Facilitation

🎨

Storytelling & Visual Narrative

🌎

Multicultural & Remote Work

⚡

Adaptability & Ownership

Featured Work

A selection of product, branding, and communication projects I’ve worked on for startups, SaaS and restaurants.

Santander Banking App Concept

Redesign focused on clarity, quick tasks, and a calmer visual language.

UX UI Mobile

Performance Evaluation Module – Rankmi

Designing a flexible, scalable assessment experience for diverse organizational cultures.

UI SaaS B2B

Heaven Restaurant Market Branding

Menus, signage, social content and brand assets to support growth in Calgary.

Branding Food Print

Exousia Clean Website

Clean, trustworthy design with clear CTAs to book residential and commercial services.

Web WordPress/HTML Brand

Poliglota – EdTech Platform

Project Manager · Product & UX Collaboration · 2021

EdTech UX/UI Product

Urofusion - Branding

Branding for a Medical Center

Social Content Motion

About Me

I'm a UX/UI & Brand Designer from Santiago de Chile, currently based in Calgary, Canada. I’ve spent the last years designing digital products, visual identities, and content for startups, SaaS companies, and small businesses.

My experience spans web and mobile apps, design systems, marketing websites, editorial design, illustrations, and social media. I love connecting business goals with user needs to create experiences that feel clear, human, and visually memorable.

I thrive in collaborative teams, mixing strategy, data, and a lot of curiosity. I enjoy owning projects end-to-end: from research, IA and flows, to UI, prototypes, and production-ready assets.